C-Stores Are Community Stores

C-Stores Are Community Stores

April 2019   minute read

Findings from recent NACS Consumer Surveys suggest that convenience stores are indeed community stores. Or to paraphrase Sally Field’s 1984 Academy Award acceptance speech, “They like you, they really like you!”

The latest 2019 survey shows that 77% of consumers say convenience stores share their values and do business ethically and responsibly, a sharp 9-point increase from 2016. Consumers like what they see at convenience stores, which goes well beyond the products sold. They appreciate how stores operate and reinvent the idea of convenience, as well as understand how stores are a part of the community.

Q: Do you agree/disagree that convenience stores share your values and do business the right way?
Response Jan. 2019 Jan. 2018 Jan. 2017 Jan. 2016
Strongly agree 14% 10% 11% 11%
Somewhat agree 63% 53% 55% 57%
Somewhat disagree 19% 30% 29% 26%
Strongly disagree 4% 7% 5% 6%
Source: January 2019 NACS Consumer Survey

Most consumers (86%) also agree that convenience stores are good neighbors, and more than eight in 10 (82%) support a c-store being built or opened in their community.

Speaking of doing business the right way, a September survey suggests that consumers like having a retailer in the community that is responsible, offers healthier food and beverage choices and provides jobs—revealing that consumers who weren’t necessarily favorable to a new c-store in the past are becoming more receptive to having a c-store presence in their community:

Q: Which of the following would make you more favorable to a convenience store opening in your area? (multiple responses permitted)
Reason Total
Offering more competition on local gas prices 48%
Having an outlet for fresh and healthy products 22%
Hiring approximately 15 new employees 16%
Participating in the “We Card” program to curb tobacco sales to minors 14%
Donating to local charitable organizations in the community 13%
Having extended hours so it is easy to purchase essential items 11%
Other 26%
Source: January 2018 NACS Consumer Survey

When it comes to supporting charitable causes and local organizations, U.S. convenience stores collect or contribute $1.03 billion to charities annually, with the median charitable contribution nearly $4,000 per store in direct contributions and more than $3,000 in donations per store collected, according to a 2018 NACS survey of retail operators.

Knowing that most convenience stores already support charitable causes, we asked consumers in 2018 which societal issues they think their local convenience store could help address:

Q: Which of the following issues would you want your local convenience store to be engaged in?
Issue Total
Drunk driving 59%
Youth access to tobacco 55%
Texting while driving 54%
Domestic violence 42%
Opioid abuse 41%
Human trafficking 40%
Youth homelessness 38%
Sexual assault 38%
Source: January 2018 NACS Consumer Survey

“C-store” doesn’t just stand for convenience store; it stands for community store, and NACS consumer surveys continue to demonstrate that retailers are committed to and invested in the communities they serve.

IN THE COMMUNITY

In January, Energy North Group (ENG), with support from Snyder’s-Lance, Frito-Lay and Pepsi, provided 895 lunches to Logan Airport Transportation Security Administration (TSA) employees during the U.S. government shutdown. ENG also provided the TSA workforce with 3,500 Mobil- and Gulf-branded gas gift cards pre-loaded with $20.

Stillwater, Oklahoma-based OnCue presented $10,000 to local United Way organizations following a successful fundraising cup campaign. OnCue sold more than 16,500 United Way collectors’ cups during the late-2018 campaign, giving 50 cents from each cup directly to the store’s local United Way.

In January, Carroll Motor Fuels and High’s donated more than $3,500 in gas and grocery gift cards and various items collected during a food drive to help federal employees affected by the government shutdown.

Pictured L to R: John Phelps, president of Carroll Motor Fuels and High’s; Katie Alford, HR manager of Carroll Motor Fuels and High’s; representatives of the Anne Arundel County Food Bank and Maryland Food Bank

Alta Convenience stores raised $100,000 for Make-A-Wish through the Buy-A-Star, Make-A-Wish in-store donation campaign. Since 2013, Alta stores have raised more than $300,000, with $100,000 raised for the Star Campaign in 2018.

CEFCO Convenience Stores donated $406,284 to 15 Children’s Miracle Network (CMN) hospitals across the seven states in which CEFCO operates. CEFCO partnered with CMN in 1999 and has since raised more than $4.45 million for the organization.

Barry Ahern, vice president of operations at VERC Enterprises (right), presented a check to Principal Mike Green (left) on behalf of VERC Pembroke Mobil

VERC Enterprises presented a $500 check to the Trinity Catholic Academy in Brockton, Massachusetts, a grant through the ExxonMobil Educational Alliance Program.

Last year, GPM Investments LLC held its 8th holiday pinup campaign at approximately 1,400 convenience stores. The stores raised $244,263 for kids and adults living with muscular dystrophy, ALS and related neuromuscular diseases. Throughout GPM’s partnership with the Muscular Dystrophy Association, the company has raised more than $1.38 million since 2011.
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