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Connecting With Consumers
A NACS survey reveals how consumers view c-stores, what they care most about and how to capture more of their business.
November 2025
A Multicultural Opportunity
Items inspired by traditional Hispanic cooking can attract consumers of all backgrounds and appetites.
The C-Store Sports Marketing Playbook
Leaning into sports marketing can be a great way to build loyalty and connect with consumers.
October 2025
Get Ready for the Next Generation of Shoppers
What do today’s students want from their convenience store? Campus stores hold some clues.
Building Connections With Store Brand Merch
Devoted fans collect logoed fashion—and more—to promote the convenience brands they love.
Shopper Behavior Revealed: From the Pump to the Store
A NACS consumer survey reveals why c-store customers shop inside the store after refueling at the pump.
Navigating the Customer's Path to the Pump
Although price still matters, more drivers say they will go out of their way to visit their favorite convenience store.
September 2025
4 Ways to Adapt to Attract Today’s Nicotine Shopper
Change on the backbar is accelerating, with value and variety top of mind.
July 2025
Know Your Hybrid, Remote, and Commuter Customers
Nearly a quarter of Americans work remotely, creating opportunities for convenience retailers to capture market share.