The Big Question: Hannah Ubl, Good Company Consulting

The Big Question: Hannah Ubl, Good Company Consulting

April 2024   minute read

But for most people who are Gen Z—people born between 1996 and 2010—they’ve had to grow up so fast. I was talking to someone the other day, she said “I was nine years old when the recession hit and that completely transformed my life. I remember how that affected my parents. I remember the serious conversations in our household.” Gen Z is just so much more practical, I feel like, than generations before. They’ve had to be.
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