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Eye-catching, attention-grabbing digital signage can help retailers boost sales and draw in customers.

August 2023 minute read

By: Amanda Baltazar

Convenience store operators are realizing the power of using digital signage in their stores, both for branding and for promotional messages.

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Kwik Trip places screens around the store to create a thoroughly digital customer experience.

Digital signs need to compete with phones, which many consumers look at while fueling.

At TXB, digital signs sell products but also tell the story of TXB and build the brand.

Amanda Baltazar

Amanda Baltazar has been writing about foodservice and retail for trade magazines for more than 20 years. Read more of her work at www.chaterink.com.

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