Bigger Is Better

Wally’s locations are 10 times the size of traditional c-stores to accommodate more foodservice, bathrooms and merchandise.

Bigger Is Better

July 2023   minute read

By: Sarah Hamaker

When cousins Michael Rubenstein, president and CEO, and Chad Wallis, chairman, formed Wally’s in 2019, they immediately agreed on one thing—their new convenience store concept needed to have lots of space. “We wanted to create a destination and an experience for people to stop, and that meant we needed to expand beyond the usual 3,000 to 5,000 square feet of a typical interstate gas station,” Rubenstein said. “Our ideas put guests at the forefront, and we designed an inviting, open space with a glass storefront to create the right guest experience.”
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Sarah Hamaker

Sarah Hamaker

Sarah Hamaker is a freelance writer, NACS Magazine contributor, and romantic suspense author based in Fairfax, Virginia. Visit her online at sarahhamakerfiction.com.

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