C-stores are tying food and drink deals to microcelebrations—and it’s working.
As the calendar flips to July, Spinx stores gear up for one of their busiest traffic days of the year. National Fried Chicken Day is July 6, and the annual celebration serves as a springboard for the South Carolina-based convenience retailer to promote its fried chicken offerings for the remainder of the month. “Spinx is known for its fried chicken—it’s fresh, homemade and delicious,” remarked Hayley Thrift, director of marketing and advertising. “Celebrating National Fried Chicken Day makes sense for us.”