Convenience retail is a fast-paced industry with new challenges and opportunities each day—and sometimes by the minute. To keep up, retailers have realized that their marketing strategies are more than product promotions—they’re about delivering exceptional customer experiences.

The NACS Marketing Leadership Program is the only marketing executive education course tailored to the convenience retail industry. Over a five-day program, participants can expect to learn valuable insights from their peers and program facilitators about:

• Segmentation/targeting and positioning
• The power of non-customers
• Building successful customer loyalty programs
• Digital strategies that make clicks count
• Creating remarkable customer experiences
• The ADPLAN framework
• Building a powerful brand portfolio

Participants network with industry peers from around the world and collaborate on a group project that they present on the final day of the program. Sharpen your marketing expertise at the NACS Marketing Leadership Program. The next session takes place July 23-28, 2023, at the Kellogg School of Management, Northwestern University in Evanston, Illinois.

Registration is now open at convenience.org/MLP.

This program is endowed by Jack Link’s, Keurig Dr Pepper and NIQ.