Maverik & Swire Coca-Cola Raise Over $686,000 for the National Park Foundation

Funds were raised through Round Up Your Change.

Maverik & Swire Coca-Cola Raise Over $686,000 for the National Park Foundation

November 2023   minute read

As another summer came to a close, the convenience retail industry continued to support the communities it serves.

Maverik convenience stores, with locations throughout the western United States, in partnership with Swire Coca-Cola, raised $686,576 for the National Park Foundation (NPF). The funds will enable children to connect with meaningful experiences in nature through the NPF’s Open OutDoors for Kids program.

Funds were raised through Round Up Your Change, a customer donation campaign that ran over the summer. Customers were able to donate at the register upon checkout. Donations from customers totaled $411,576, and Maverik offered another $250,000 while Swire donated $25,000, bringing the program’s coffers to nearly $700,000.

“We’re incredibly thankful for our customers’ generosity and excited they share Maverik’s enthusiasm for helping provide children access and educational opportunities at America’s national parks—some of the world’s biggest outdoor classrooms,” said president and chief adventure guide of Maverik Chuck Maggelet.

This donation will benefit approximately 20,000 students.

Since 2011, Open OutDoors for Kids—NPF’s flagship youth program—has served nearly two million students, many from under-resourced school districts and Title 1 schools. By funding field trips, educational resources, virtual experiences and classroom visits, students and educators have had once in a lifetime opportunities to engage with and learn from nature in national parks.

By activating the program at over 30 national park sites across Maverik’s footprint, this donation will benefit approximately 20,000 students.

“The Cola-Cola Company has long been committed to protecting parks, as the longest standing corporate partner of the National Park Foundation,” said Katie Lattanzi, VP, convenience retail, Swire Coca-Cola.

Chad Jones, senior vice president of corporate partnerships at the National Park Foundation, said, “Engaging young people in educational experiences in national parks is critically important, and we thank Maverik and Swire for helping connect more kids to these special places through their generous support.”

In The Community

Every year, the convenience retail industry dedicates billions of dollars to advancing the futures of individuals and families in our communities. The NACS Foundation unifies and builds on NACS members’ charitable efforts to amplify their work in communities across America and to share these powerful stories.

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