Building a Better Menu

Whether you call it rationalizing, optimizing or reengineering, bringing an analytical perspective to foodservice is key to success.

Building a Better Menu

October 2023   minute read

By: Renee Pas

The mostly interchangeable terms “menu optimization” and “menu rationalization” have entered the nomenclature of convenience store operators looking to elevate their foodservice offerings. The basic concept: Use data and an analytical perspective to craft a menu that attracts customers, simplifies operations and preserves margins.
Subscribers can view the full article. Log in or subscribe today.
Renee Pas

Renee Pas

Renee Pas’ writing draws from both her c-store background and her more than 20 years writing about various retail channels. She can be reached at [email protected].

Share:
Print: