Discovering Private Label

Shoppers increasingly are taking notice of private-label goods, with 83% of shoppers surveyed by NACS in 2022 reporting awareness that convenience stores sell store-branded products, up from 79% the prior year. In fact, 16% of shoppers who selected convenience sites based on products indicated that unique, generic or private-label products helped them chose a location—noticeably higher than the 13% who reported doing so the year prior.