Fits and Starts

February 2023

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Fits and Starts

Regionality and regulations remain drivers of OTP performance.

OTP may not have the same sales power as cigarettes, its tobacco counterpart, but it is still a top sales driver at 7.41% of in-store sales in 2021, indicate data from the NACS State of the Industry (SOI) Report, which ranked OTP as the fifth-largest inside sales contributor.