A Fluid Staple

January 2023

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A Fluid Staple

The milk category in convenience stores has been trending upward.

Got milk? For a growing number of Americans, the answer is no. Total fluid dairy milk volume across all channels dipped 2.2% in 2022 (January through September), according to the U.S. Department of Agriculture. However, retail milk dollar sales rose 11%, receiving a boost from higher prices, according to IRI.