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Home Issues April 2023 How to Sell Fuel to People in a Bad Mood
There are opportunities to set yourself apart and create a connection with your customers—even if they’re grumpy.
April 2023
By: Jeff Lenard
There is a lot of angst out there. And there is a lot of pessimism. You’ve probably seen it in your community, in your stores and even with your family. And let’s not even get started on how that manifests itself on social media.
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Packaged ice cream continues to bring in solid sales, especially as the weather warms.
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Rocket Market is a neighborhood hub that offers its customers a uniquely local experience.
Jeff Lenard
Jeff Lenard is NACS vice president of strategic industry initiatives. He can be reached at jlenard@convenience.org.
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