How to Sell Fuel to People in a Bad Mood

There are opportunities to set yourself apart and create a connection with your customers—even if they’re grumpy.

April 2023

By: Jeff Lenard

There is a lot of angst out there. And there is a lot of pessimism. You’ve probably seen it in your community, in your stores and even with your family. And let’s not even get started on how that manifests itself on social media.

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Jeff Lenard

Jeff Lenard is NACS vice president of strategic industry initiatives. He can be reached at jlenard@convenience.org.

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