While retailers have long been accustomed to inspections checking on compliance with tobacco and nicotine product age restrictions, the Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP) has announced a new emphasis on a second type of inspection … “Advertising and Labeling” inspections.” These are conducted in a very different manner than what retailers are used to and have caused some alarm and many questions from NACS members. “Are these legitimate?” “What are they looking for?” “Do I need to comply?” This article hopes to answer these and other questions.