Lifting the In-store Experience

After $150 million in forecourt and in-store improvements through its LIFT initiative, Cenex® is not slowing down any time soon.

Lifting the In-store Experience

March 2024   minute read

All good stories must come to an end … or do they? Cenex® will complete its four-year initiative to renovate the exterior of all Cenex-branded locations this August. While the exterior part of the program ends this year, Cenex is continuing its in-store loan program for the foreseeable future.

The initiative is called LIFT, which stands for lighting, image and facility transformation, and by the program’s completion it will have transformed more than 1,300 c-stores across 19 states.

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