The foundation of Breez-In, a six-unit chain headquartered in Prince George, Virginia, is its chicken. The company put a lot of effort into developing its proprietary recipes and branding its foodservice with chicken—fried and baked—at the center. “Our foodservice is an integral part of our stores,” said David M. Bogese, COO for parent company Breez-In Associates. “The basis for that program is chicken. We want to be known for having the best fried chicken within the convenience store industry.”