Understanding Impulse Buys

Understanding Impulse Buys

May 2023

Most customers walk into a convenience store with a mission in mind, but that doesn’t mean they can’t be tempted to add additional items. NACS Convenience Voices captured moment-of-truth insights from more than 6,500 convenience customers, and one out of five (20.1%) said they left the store with an impulse purchase. 
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