Consumers tell NACS what they typically do when they come inside the store—and how that aligns with other actions.
It’s impossible to predict what any given customer might do upon entering your store, but new survey data sheds light on the journey of many customers and their in-store habits. With this information, you can more effectively plan for adjacencies or targeted marketing that ties into what your customers want.
It is no surprise that the single most common action bringing consumers to c-stores is a fill-up. Half of all Americans say that buying gas was the main reason for their last visit to a convenience store.