Convenience Retailing Industry Unites for 24/7 Day

24/7 Day honors first responders, medical and emergency professionals and Red Cross volunteers.

Convenience Retailing Industry Unites for 24/7 Day

September 2023   minute read

NACS Foundation held its fifth annual 24/7 Day on July 24 and encourages convenience retailers and their supplier partners to join the celebration next year.

This year’s theme was “High Five for Heroes,” a nod to the event’s fifth anniversary. 24/7 Day is the only day that celebrates the partnership between the convenience store industry and those on the front lines in our communities. The NACS Foundation Response Relief program’s signature event celebrates and recognizes the first responders, medical and emergency professionals and Red Cross volunteers who are there for their communities during times of need. The event unifies the collective efforts of tens of thousands of convenience stores that honor and thank those who work 24/7 with items like a hot cup of coffee, a cold beverage or a breakfast sandwich.

The first 24/7 Day event in 2018 had three retail partners.

The first 24/7 Day event in 2018 had three retail partners: Sheetz, Wawa and RaceTrac. The event has grown to include more than 50 convenience store brands representing 30,000-plus convenience retail locations across the U.S., showcasing how the convenience retailing industry has thrived through change.

“Just like first responders, convenience stores and their workers provide essential services 24/7, while also acting as a reliable and safe hub for members of their community to connect, socialize and share,” said Stephanie Sikorski, NACS vice president of marketing and the executive director of the NACS Foundation. “So much of the work that both first responders and convenience store workers do is not seen by the public. This celebration was created to shine a bright light on their service, showing them that we see how much they do and saluting them for their incredible efforts.”

In The Community

Every year, the convenience retail industry dedicates billions of dollars to advancing the futures of individuals and families in our communities. The NACS Foundation unifies and builds on NACS members’ charitable efforts to amplify their work in communities across America and to share these powerful stories. Learn more at

Rutter’s Matches In-Store Donations to Red Cross

Rutter’s Children’s Charities held an initiative to support the American Red Cross throughout July. Starting July 1, Rutter’s Children’s Charities pledged to match all donations to the American Red Cross made in a Rutter’s store through the charity canisters available at all 85 locations. This initiative was in conjunction with the NACS Foundation’s annual 24/7 Day.

EG America Raises $636,000

EG America announced it raised $636,000 in its fundraising campaign “Fuel the Hope for Change” for the American Cancer Society. Throughout the month of May, customers donated $1, $5 or an amount of their choosing during checkout when they visited any of EG America’s more than 1,700 stores nationally, including Cumberland Farms, Fastrac, Kwik Shop, Certified Oil, Turkey Hill, Loaf ‘N Jug, Minit Mart, Quik Stop, Sprint Food Stores and Tom Thumb. All proceeds from the fundraiser will support the American Cancer Society’s mission to offer life-saving programs, research and services that will help patients and families impacted by cancer, with the vision of ending cancer for everyone.

The Wills Group Grants $450,000 to Communities

The Wills Group has selected seven nonprofits to which it will donate a total of $450,000. The funds will go toward food resources in Mid-Atlantic communities. The initiatives will go towards funding school pantries and nutrition education and enhancing food-delivery services and fresh food distribution for children. Additionally, the company has made improvements to Tanglewood Park in Maryland as a part of its Reimagining Outdoor Spaces signature program.

Maverik Supports National Parks

Maverik teamed up with Swire Coca-Cola and the National Park Foundation (NPF), the official nonprofit partner of the National Park Service, to help connect kids to meaningful learning experiences at America’s National Parks through a “Round Up Your Change” summer program. In honor of the launch of the campaign, Maverik made a $250,000 donation to NPF, while its vendor partner, Swire, donated another $25,000. The campaign invited customers and team members to join Maverik and Swire in supporting NPF by rounding up their transactions to the nearest dollar, or more, to help create access and exposure to park experiences through NPF’s “Open OutDoors for Kids” program.

Yesway Supports Texas Towns Devastated by Tornadoes

Yesway announced its Texas Strong fundraising campaign, which provided support to the Texas towns of Matador, Perryton and Hawley through a donation of $100,000. These three towns were impacted by tornadoes in June. Yesway and Allsup’s customers in Texas were able to show their support through donations made ($1, $5, $10 or larger) at checkout.

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