In honor of American Heart Month in February, Pilot called on its guests to join the fight against heart disease and stroke. Marking its eighth year of supporting lifesaving research and heart health education, Pilot invited its guests to donate in-store and, as a thank you, “fueled their day with a free cup of coffee.”
“At Pilot, safety goes beyond being road-ready—it’s about protecting what matters most: our team members, guests and communities,” said Adrienne Ingoldt, Pilot’s chief marketing officer. “Standing together in the fight against heart disease and stroke—the leading and fifth-leading causes of death in our country—is a meaningful way to bring our purpose to life and show people they matter at every turn.”
Ways for guests to contribute included purchasing $1, $3 and $5 paper hearts, with 100% of the proceeds supporting the American Heart Association’s Life is Why campaign in the United States and the Heart and Stroke Foundation in Canada. Additionally, guests who purchased a paper heart at U.S. locations received a free any-size hot coffee through Pilot’s myRewards Plus app. Guests were also invited to contribute by rounding up their in-store purchases to the nearest dollar or donating an amount of their choice during checkout.
In The Community
NACS Members Support Anti-Trafficking Campaign
NACS and convenience retail companies Clipper Petroleum, Jet Food Stores, BP and TravelCenters of America came together to raise awareness about human trafficking during an event held on February 1 in New Orleans. The 16th annual Linking Freedom event was led by In Our Backyard (IOB), a national nonprofit dedicated to the fight against sex and labor trafficking.
In support of the program, Clipper Petroleum (Flowery Branch, Georgia) and Jet Food Stores (Sandersville, Georgia) donated thousands of dollars raised through fundraising events. TravelCenters of America provided funding for the development and distribution of community outreach material, and BP raised $75,000 and awareness through its “Community Pump” program.
Twice Daily Celebrates Partnership With Food Bank
Tri Star Energy, the Nashville-based parent company of Twice Daily convenience stores, recently reached a five-year partnership milestone with Second Harvest Food Bank of Middle Tennessee. The company announced that the funds raised for the organization over the last five years “have resulted in 314,800 meals for food-insecure Middle and West Tennessee residents.”
The Twice Daily team joined Second Harvest’s Power of One campaign by selling Power of One icons in-store. Each icon purchased provided four meals for those in need. To celebrate the funds raised during this campaign, Twice Daily presented Second Harvest Food Bank of Middle Tennessee with a check for over $14,000.
Casey’s and U.S. Smokeless Tobacco Company Support Veterans
Each year, Casey’s asks its guests to round up in-store purchases, with the funds raised donated to Hope For The Warriors. “This national nonprofit dedicates its work to restoring stability, strength and community for veterans, service members and their families,” Casey’s said.
This year, U.S. Smokeless Tobacco Company (USSTC) partnered with the retailer for a donation of $25,000 to benefit Hope For The Warriors and further Casey’s ongoing support for veterans, active service members and military families.
Casey’s said the USSTC’s gift of $25,000 adds to the more than $610,000 donated from the Casey’s round-up campaign.
7-Eleven Hawai‘i Donates to Community
7-Eleven Hawai‘i recently gave back to local families. “For several years, 7-Eleven Hawai‘i has been a proud sponsor of the Laulima Giving Program by Keiki O Ka ‘Aina. This year, we are honored to have donated $30,000 to support their efforts in helping keiki, kupuna and ʻohana in need through community generosity.”
Mirabito Celebrates Successful Golf Tournament
Mirabito Philanthropy announced that its 33rd Annual Mirabito Golf Classic, held in the summer of 2024, raised $150,000 to support charities aligned with the mission of Mirabito Philanthropy: advancing medical research and supporting families in our communities.”