Home    Issues    November 2025    Building Character

Building Character

An effective mascot can dress up a company’s brand and create connection with customers.

Building Character

November 2025   minute read

By Steve Holtz

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Steve Holtz

Steve Holtz

Steve Holtz is a veteran c-store journalist with more than 20 years in the industry. He is currently president of Holtz Media Consulting and host of the Convenience Weekly podcast on Spotify. Reach him at Steve@HoltzMC.com.

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