From the Source

June 2021

Feature

From the Source

NACS Convenience Voices program reveals key trends of today’s ever-evolving consumer.

The moment of truth—a phrase that can mean many things but at its essence captures something important that tests something or someone and has an effect on the future. For NACS, the retail moment of truth is a consumer’s motivation and behavior behind a purchase at a convenience store, and a significant part of NACS Convenience Voices, a syndicated mobile shopper insights program. During the late summer of 2020, NACS conducted more than 7,000 mobile intercepts across the U.S.